Hoya manufactures top of the line lenses for eyeglasses. Unfortunately, most consumers don’t think twice about their lens but can spend hours finding the right frames. Hoya’s brand site was designed to show consumers the importance of a quality lens.
ROLE / ART DIRECTION + DESIGN | CREATED AT / NOMADIC AGENCY
QUALITY CAN BE SEEN
The about page’s purpose was to showcase the features of Hoya lenses plus its history that goes way beyond the typical black frames.
FULL LINE OF GLASS
Hoya prides itself on quality and customization. Each tier of lens adds more customization for the wearer and all features were given its proper attention.
Each lens is available in a multitude of materials and supporting — features, those had to be visually represented in an easy-to-follow way.