YOUR ALL-STAR LINE UP
Due to the 2013 NHL lock out and 2014 Winter Olympics, it had been 2 years since the All-Star game was played. Because of this, the NHL wanted to come out swinging and create a fun, quick, and incentivized promotion focused around the NHL All-Star Ballot selection. Users could vote for any of the 700+ players in 8 different languages in hopes of getting their players in the starting roster as well as the grand prize of attending the 2015 All-Star game.
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VOTE QUICK AND OFTEN
The goal of the site was to make it easy for all users to vote often and the best way to achieve this was to make it fast. Users could vote straight from the landing page and even load in previous submissions for a quicker experience. The more the user voted, the better chance they had for winning the VIP Grand Prize and get their players in to the starting roster.
Each of the 700+ players were given a digital card populated dynamically with their current stats. Users could add players to their All-Star line up straight from these cards or through the landing page grid.
Users could vote for their selections up to 10 times a day. Each position was allotted a single player and was not restricted to a number of players per team.
SHARE YOUR TEAM
Users could share their selected starting line up to Facebook and Twitter via the site. Teams and fans took this opportunity to encourage fellow fans to get in and vote. Some rallies were more effective than others...